Recruitee

At Ph. Creative

Overview

Recruitee wanted a campaign that helped them stand out in the hiring world. Something eye-catching that showcased their culture and celebrated the individuality of the people behind the brand. Their team is all about embracing what makes people different, so the creative needed to feel just as bold, bright and unapologetically “them.”

My Role & Collaboration
As the sole designer, I worked closely with a strategist to define the campaign direction, a copywriter to shape the tone of voice, and an SEO team to ensure the work reached the right audience. My role was to translate all of this into visuals that felt distinctive and instantly scroll-stopping.
 

Creative Direction​

I chose to blend illustration, photography and subtle animation. This combination allowed the campaign to feel playful and full of personality, while still polished and professional. Mixing these elements gave depth to the visuals and helped bring the people behind Recruitee to the forefront in a way that felt authentic to their brand.
 

This mash-up approach is a style I’ve always been drawn to, and it proved to be the perfect fit for showcasing Recruitee’s culture and energy.
 

Outcome & Reflection

Although the campaign never went live due to budget cuts, the client loved the creative direction and the work remains one of my favourite projects. It was the first time I fully leaned into combining illustration and photography, an approach that has since become a recurring part of my design toolkit.
 

This project reinforced the value of loosening traditional corporate visuals and focusing on work that feels human, expressive and memorable, even when it pushes beyond the expected.