Sanofi
Explore More. Opportunities Without Boundaries

At Ph. Creative

Overview

Sanofi came to us for their second digital campaign after the success of our first project together. This time, the goal was to promote their Career Hub, an AI powered platform that connects employees to new opportunities across teams, departments and countries. The idea was to show that no matter where you are, Sanofi could help you find “gigs” and experiences you might never have considered.

My Role & Collaboration
As the sole designer, I collaborated closely with a strategist, a copywriter and a videographer to shape the campaign. Alongside the strategist, I helped refine the line “Opportunities without boundaries,” before developing the creative direction for how we could bring that idea to life visually.

Creative Direction

The client wasn’t entirely sure what they wanted visually, which meant there was a lot of early exploration and iteration. We explored several creative routes before landing on the final concept: a space theme.

Space felt limitless, exciting and modern, making it a strong metaphor for exploration and discovery. It captured the sense of possibility behind the Career Hub while remaining flexible enough to speak to both internal and external audiences.
 

Execution

I created all of the animations, illustrations and templates for the campaign. I worked closely with a videographer, who brought everything together into master videos using UGC from Sanofi employees.

Placing employees at the centre of the campaign helped ground the concept, keeping it human and relatable even within such a bold and expansive theme.

Outcome & Reflection

Although the project didn’t go live in the end, it remains one of my favourite pieces of work. It pushed me creatively, allowed me to experiment with combining animation and UGC in a new way, and reinforced the value of giving designers the freedom to explore ambitious ideas.

For me, this project proved that when clients trust the process, it’s possible to create something truly out of this world.